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  • 赵海川1988-11-25

    职称: 讲师
    邮箱: zhhc@sdu.edu.cn

    赵海川获得了香港城市大学市场营销博士学位和中国科技大学管理科学博士学位。现为山东大学管理学院市场营销系讲师。主要研究方向包括社交媒体的消费者行为、在线负面评论修复、品牌社群忠诚与参与、形象管理。


    社交媒体的消费者行为

    在线服务补救

    品牌社群

    形象管理

    促销策略

    社会心理学

    市场营销学


    香港城市大学,市场营销博士

    中国科技大学,管理科学与工程博士

    Association for Consumer Research 审稿人

    American Marketing Association 审稿人

    Haichuan Zhao, Chenting Su, Zhongsheng Hua,“ Investigating Follower’ s Continual Intention to Follow a Brand Micro-blog: Perceived Value and Social Identification”, Information Development, Online published on August 26, 2015, DOI: 10.1177/0266666915602522 , (SSCI)

    Haichuan Zhao, Chenting Su, Zhongsheng Hua“ To Participate or not to Participate in a Brand Micro-blog : Facilitators and Inhibitors of Brand Micro-blog Participation Intention” , Information Development, 2015,Accepted, (SSCI)

    Haichuan Zhao, Lan Jiang, Chenting Su, and Zhongsheng Hua(2015) ,"Apology Or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm", in NA -Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research.

    Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “The effects of social accounts on negative reviews in e-commerce: A stability attribution perspective”, AMA2015 Summer Marketing Educators’ Conference

    Haichuan Zhao, Lan Jiang, Chenting Su, “ Remove the shadow of distrust in ecommerce: Apology or denial?” , 中国国际市场营销年会( CMIC), 2015 ISTP (CPCI)

    Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “Mitigating customer distrust in e-commerce: A stability attribution perspective”, AMA 2015 Winter MarketingEducators’ Conference

    Haichuan Zhao, Lan Jiang, Chenting Su, “Remove signs of distrust after a negative review emerge in E-commerce”, 中国国际市场营销年会( CMIC), 2014 ISTP (CPCI)

    Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, Yujing Xu, “A Study of Financial Contagion in Interbank System” Hawaii International Conference on System Sciences, HICSS-49: January 5-8, 2016

    Haichuan Zhao, Xian Cheng, Chunqing Qin“Brand Community Engagement: a Comparison Between SEM and Fuzzy-set Qualitative Comparative Analysis”8th  Annual American Business Research Conference, 2016,    获得最佳会议论文奖

    2016年7月获得8th    Annual American Business Research Conference最佳论文奖

    2016年6月获得香港城市大学 Peter Ho Scholarship

    2015年10月获得Association    for    Consumer    Research    Scholarship