Mohammad M. Rahman is a Lecturer in Business Administration at the School of Management, Shandong University, P.R. China. He holds a PhD in Management (University of Newcastle, Australia) and Masters of Business Administration from the University of Houston, U.S.A. His research interests include tourism marketing, consumer behaviour, networking, SMEs and internationalization of Chinese Multinational Enterprises. His publications appear in journals including the Journal of Marketing Management and Journal of Travel and Tourism Marketing.
My research interest includes group travel, sports fan loyalty, social media marketing, International marketing, business networking, SMEs development and employees motivation and commitment towards internationalization of Chinese multinationals.
International Management, International Business, Strategic Management, International Marketing, Organizational Behaviour, and Enterprise Management
PhD/Management: University of Newcastle, Newcastle, Australia
M.B.A / Management Information System: University of Houston Clear Lake, Houston, TX, U.S.A
B.B.A / Managmeent & Marketing: University of Houston Clear Lake, Houston, TX, U.S.A
Carlson, J., de Vries, N. J., Rahman, M. M., & Taylor, A. (2017). Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments. Journal of Brand Management, 1-15. doi: 10.1057/s41262-017-0054-4
Carlson, J., Rahman, M. M., Rosenberger, P. J., & Holzmüller, H. H. (2016). Understanding communal and individual customer experiences in group-oriented event tourism: An activity theory perspective. Journal of Marketing Management, 1-26. doi: 10.1080/0267257X.2016.1181099
Carlson, J., Rosenberger, P. J., & Rahman, M. M. (2015). A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions. Journal of Travel & Tourism Marketing, 1-17. doi: 10.1080/10548408.2015.1117407
Carlson, J., Rosenberger III, P. J., & Rahman, M. M. (2015). Cultivating group-oriented travel behaviour to major events: Assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination. Journal of Marketing Management (ahead-of-print), 1-25. DOI:10.1080/0267257X.2015.1035309
Group travel drivers, Sports fan motivations, Emlployee commitement to internationalisation, SMEs networking and Chinese Multinations (CMNEs) internationalisation process.
Award: Best paper in Tourism Marketing track. Modelling Value Drivers of Group Oriented Travel Experiences to Major Events and their influence on Satisfaction and Future Travel Intentions. (w/ Jamie Carlson, Philip J Rosenberger) Academy of Marketing U.K. Conference: Limerick, Ireland.