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    04期短论-The Analysis of Lao Ganma Getting into America Market
        来源:管理学院    2017-05-16

    卢春伲 刘凌霄 李浩宇

     

     Guiyang Nanming Lao Ganma Flavor Food LLC (Lao Ganma). located in Nanming District, Guiyang, Guizhou of China. The enterprise owns an office block and four production bases, covers an area of more than 20000 square meters. It has over 2000 employees, including 246 managers and technicians. The founder of the enterprise is Mrs. Tao Huabi.

      At present, Lao Ganma has formed the daily production capacity of producing 1 million and 200 thousand bottles of chili products, which includes over 20 product categories such as fermented black bean, fried pepper sauce and fermented bean curd. The enterprise has obtained the verification of “Green Food” and the title of “Chinese Famous Brand” from Chinese government, and has passed FDA verification in U.S. Lao Ganma has the biggest quantity of producing and selling chili products within China so far (Baidu wenku).

      Since 1997, companies from countries or regions like European Union, US, Australia, New Zealand, Japan, South Africa, South Korea cooperated with Lao Ganma by selling goods for the state. In 2001, Lao Ganma’s product has been exported to these areas. It did help Lao Ganma’s product get into international market. 

     

    The Analysis of Lao Ganma Getting into America Market 


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